Includes bibliographical references

Planning questionnaire research -- Writing items to collect factual information -- Writing items to collect demographic information -- Writing items to measure attitudes -- Writing items to evaluate products, services, and programs -- Conducting item tryouts and an item analysis -- Preparing a questionnaire for administration -- Selecting a sample of respondents -- Preparing statistical tables and figures -- Describing averages and variability -- Describing averages and variability -- Describing relationships -- Estimating margins of error -- Writing reports of questionnaire research

An overview of social survey methodology, including how to write items to collect factual and demographic information, selecting a sample of respondents, preparing statistics, and describing averages and variability, margins of error, and relationships

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